NECA Helps Promote the Industry’s Environmental Message
It’s an all too well-kept secret that the car wash industry is an environmentally concerned and responsible industry. Conveying this message to the general public is even more difficult than educating regulatory agencies but NECA is making headway.
We’ve exhibited at Earth Fest, in partnership with the New England Water Works Association (NEWWA), the association for local water regulators, and of which we are members. We have developed Wash for a Cause, as an easy to use alternative available to all community and regional organizations, and all NECA member car washes.
NECA also has become part of The International Carwash Association™ WaterSavers® Alliance. As part of the Alliance, NECA members are immediately eligible to participate in the WaterSavers program, the professional car wash industry’s award-winning environmental promotion program.
Here’s another example of our raised profile as a green industry. Recently, a representative of the Massachusetts Environmental Trust (MET) contacted NECA, an environmentally concerned organization, to help promote special license plates that fund environmental programs. This summer MET announced their newest grants for projects to protect and restore rivers, watersheds, and wildlife across the Commonwealth. Funding comes from the sale of the State’s three environmentally-themed specialty license plates.
If you are able to display a colorful poster with images of the special plates at your car wash, please contact Sue Lanza at 617-626-1068 or Susan.Lanza@state.ma.us We also will have posters available at our November 1 Meeting and Dinner.
Purchases of the Right Whale Tail, the Leaping Brook Trout, and the Blackstone Valley Mill plates will generate $1 million in support of critical environmental initiatives in Amherst, Athol, Boston, Cheshire, Kingston, Plymouth, Pelham, Saugus, and Wareham.
We hope to build a mutually beneficial alliance with MET which was established by the Massachusetts Legislature as a state trust in 1988, and is governed by a nine-member board of trustees appointed by the Executive Office of Energy and Environmental Affairs (EEA) Secretary. To learn more about the Massachusetts Environmental Trust, please visit www.mass.gov/eea/met